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8 Suggestions To Leverage Dana's Speech
Hiring a professional speaker like Dana Bowman can be a
very effective way to inspire your audience , educate your staff or drive home a
key business message. Use these suggestions to get the most from your
investment.
1. Use Pre-Event Publicity to Build Interest in Dana
Bowman:
� Post
information at work to announce Dana and the topic.
� Send
out a memo describing Dana's background and credentials.
� Circulate
a cassette by Dana's to "tease" interested parties.
� Encourage
your staff to visit the speaker's Web site at Danabowman.com
2. Fully Inform Dana
about Your Business:
� Provide
information for Dana to study well in advance: annual reports, internal
newsletters, market and media reports, etc.
� Answer
the speaker's pre-event questions as completely as possible.
3. Put Dana
In Touch with People Inside Your Business:
� Be
sure Dana gets sufficient contact with management and staff prior to the event.
Telephone conversations are a good start.
4. Be Candid with Dana
about Your Competition:
� Let
Dana know what's really going on inside your industry. Be sure he understands
your competitive advantage, and the actions being taken by others.
5. Review and Use Dana's Introduction:
� Dana
can provide you with a "Speaker's Introduction" in advance of the
actual event. Customize this to link closely with current business issues.
� Be
sure the person who introduces Dana is well prepared and enthusiastic. The
introduction actually starts the speech!
6. Arrange for Audio and Videotaping of Dana's
Speech:
� Dana
is always properly prepared and effective in delivering his message, and the
cost of professional audio and videotaping can be a very wise investment on
your part.
7. Improve Room Set-Up with Dana's Input:
� Be
sure Dana has access to the room prior to his presentation. Dana has vast
experience with room layouts, acoustics, lighting, etc.
� Try
to make the changes Dana may suggest. Small improvements can sometimes make a
very big difference.
8. Allow Time for Questions & Answers...and Be Sure
You Get Good Questions:
� When
the schedule allows, a Q&A session lets your audience get deeper into Dana's
topics and your message.
� Get
good questions by letting your audience know in advance that a Q&A session
will follow the normal presentation. You may allow a few minutes for discussion
amongst audience members before taking the first question. If necessary, make
sure one or two participants will help "get the ball rolling".
� Provide
microphones for your audience to ask questions. Dana's will clearly repeat
each question for everyone to hear.
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